C2 Log

C2 Log is a tool targeted at independent pharmacies to help them manage controlled substances inventory and reporting.

Approach

Experimented with a validation-first approach on this project. The idea came from my friend Sumit Desai (PharmD), but before writing any code, I focused on understanding marketing and distribution. I created a landing page, promoted it on relevant Reddit threads, collected signups, and hired a UI designer on Fiverr to create a Figma prototype for customer conversations. Learning tactics from Bram Kanstein’s resources.

Highlights

Role: Founder & Developer

• Built a landing page using a free Jekyll theme, hosted on Netlify to keep costs near zero during validation.
• Ran lightweight market validation through Reddit promotion and direct outreach to interested pharmacists.
• Conducted cold outreach to 4.5K pharmacists on LinkedIn and called 15 pharmacies to recruit participants for discovery interviews.
• Commissioned a Figma prototype to use as a conversation tool with potential customers before committing to development.
• Managing email list through Mailchimp to nurture early interest.

Tech Stack

Jekyll, Netlify, Squarespace Domains, Mailchimp, Figma

Outcomes

Currently in the market validation phase. Early signals from signups and direct conversations are informing whether to proceed with development.