Nimdone

Nimdone is a tool targeted at medical educators to speed up creating research-based presentations.

Approach

Found the idea through my co-founder, Shitij Arora (MD), a practicing physician and professor. We started with user interviews to validate pain points, then built a landing page and promoted it on #MedTwitter. After collecting dozens of signups from interested users, we committed to building the full product. I led initial development and hired a team of 4 web developer contractors to help build out the web app based on a technical vision and architecture.

Highlights

Role: Co-Founder & Lead Developer

Designed and built the full-stack application from scratch, including a React/Redux frontend, Node/GraphQL backend, and Chrome extension for research capture.
Hired and managed a team of 4 web developer contractors, providing technical vision and architecture direction to accelerate time to market.
Set up a serverless infrastructure on AWS (Lambda, RDS Aurora Serverless, S3, CodePipeline) to keep operational costs low during the validation phase.
Integrated Stripe for a subscription pricing model and AWS Cognito for authentication.
Ran early customer discovery through UX research sessions and community engagement on medical Twitter.
Launched sequenced email marketing campaigns to various market segments including 2K leads to find product-market fit.

Tech Stack

React/Redux (TypeScript), Node, Sequelize, TypeGraphQL, MySQL (AWS RDS Aurora Serverless), Stripe, AWS Cognito, AWS Lambda, S3, CodePipeline, Serverless Framework, Terraform, Gatsby, Netlify

Outcomes

Currently in beta with active users providing feedback. Iterating on the product experience while exploring marketing and distribution channels.

Demo