SaaS (B2B2C)
Pigment Sketch is an AI-powered tool for creating children’s coloring pages, optimized for parents, teachers, and self-publishing creators through a simple credit-based model.
Wanted to build something fun and ship quickly so I could focus on marketing and revenue, even at a small scale. I took an idea I’d already seen working in the market and differentiated on pricing model and simplicity. After running a competitive analysis using HubSpot’s framework, I determined that users didn’t need a monthly subscription given their low usage frequency, so I opted for a credit-based model instead.
Role: Founder & Developer
Next.js 14 (App Router), TypeScript, Stripe, Supabase (Auth + PostgreSQL), AWS, SST, OpenNext, Codeium
Product is live and being iterated on based on feedback from early users. Planning and running marketing experiments to find sustainable acquisition channels.